Impression Management

Research consistently shows that first impressions are based on what we see not what we hear. No matter how hard we all try to be unbiased or uninfluenced by somebody’s appearance, studies convincingly prove that first and lasting impressions are significantly shaped by the visual image the we are presented with. Our appearance is a persuasive tool each and every one of us has at our disposal to utilise and maximise a positive image impact in every day business dealings.

In recent studies it has been proven that over 80% of business professionals agree that they form impressions on how well a colleague may or may not do their job based on their clothing and personal grooming. Everyone is judged on first impressions.

In areas such as sales and client facing / customer service environments a positive personal brand is obviously a vital ingredient for business success. Presenting the desired message adds to business success.

Below are some statements from key business people:

  • In each of its businesses, Virgin undertakes quite a comprehensive range of different training and personal development programmes, depending in scope on the individual business. Almost all Virgin business are people businesses, therefore image training is one of our top priorities.
    Sir Richard Branson – Chairman, Virgin Group of Companies

  • Because fashions have changed, and in many cases business dress has become less formal, there is a temptation to believe that personal appearance is less important. In practice, nothing could be further from the truth. Appearance matters as much as ever: perhaps more so in an age where there is less uniformity. Like it or not, the way we look has a major impact on the impression we make and the influence we exert.
    George Cox – Director – General of the Institute of Directors

  • First impressions are critical for success. The message is simple … if you want career success it is essential that you invest some time in ensuring that your personal image is at its very best.
    Jo Bond – Managing Director – Right Management Consultants UK

  • Organisations are a reflection of the leadership in terms of their language, behaviour, attitudes and, of course image.
    Sue Cheshire – Managing Director – The Academy of Chief Executives

  • Having all the right competencies, achievements and skills is not enough in the 21st century to get on in our careers. We all must develop the skill of creating and maintaining a positive impression, and a key integral part of that is getting our packaging right.
    Hilary Wilson – Leading Career Strategist

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